Director of Media Strategy | Media Agency | Hybrid in Vancouver | $140-180k + Benefits

The Company:

A forward-thinking, results-driven marketing agency in Vancouver is seeking a Director of Media Strategy and Optimisation to lead its high-performing team. Known for crafting data-backed, impactful campaigns, this agency thrives on innovation and collaboration. With a diverse portfolio spanning various industries, it delivers measurable success for brands through cutting-edge digital strategies.

The Role:

The Director of Media Strategy and Optimisation will play a pivotal role in shaping and executing multi-channel media strategies that drive performance and growth. This leadership position requires a strategic thinker with a deep understanding of digital media, data analytics, and optimisation techniques. Overseeing a talented team, this individual will spearhead campaign strategies, refine media processes, and ensure best-in-class execution across paid, owned, and earned channels. Working in a hybrid capacity, they will foster collaboration between teams, mentor media specialists, and maintain strong relationships with stakeholders to maximise campaign impact.

Responsibilities:

• Develop and oversee strategic media plans across digital, social, programmatic, and traditional channels.
• Optimise campaign performance through data analysis, A/B testing, and advanced targeting strategies.
• Lead and mentor a team of media strategists and analysts, fostering innovation and best practices.
• Collaborate with creative, content, and client-facing teams to align media strategy with business objectives.
• Evaluate emerging media trends and technologies to enhance campaign effectiveness.
• Manage budgets, forecasting, and performance reporting to ensure ROI-driven decision-making.
• Cultivate and maintain strong relationships with media partners, platforms, and vendors.

Requirements:

• 10+ years of experience in media strategy, planning, and optimisation, with a strong digital focus.
• Proven leadership experience managing teams in a fast-paced agency or brand environment.
• Expertise in digital advertising platforms, including Google Ads, Meta, programmatic DSPs (DV360, CM360, SA360), and emerging media.
• Solid experience with tools such as ComScore, Emarketer, and more.
• Strong analytical skills with experience in data-driven decision-making and performance tracking.
• Excellent communication and stakeholder management abilities.
• Familiarity with attribution modelling, audience segmentation, and media measurement methodologies.

This is an opportunity to join a dynamic, growth-oriented team that values strategic thinking and innovation. Candidates who are passionate about media excellence and leadership are encouraged to apply.

If you’re looking to join a fun and collaborative team, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/

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