Marketing Manager | B2B | Established SaaS Start-up | Hybrid (Montreal) | $100k + Bonus (5%) + Equity 

The Company

Our client is a forward-thinking established startup transforming decision-making in the real estate sector. By leveraging advanced data science, they simplify urban complexities to deliver actionable insights for individuals, investors, and organizations. Their proprietary platform, powered by an extensive dataset, enables smarter decisions in everything from property investments to urban planning. Recently securing Series B funding, the company is poised for rapid growth, driving innovation and sustainability in cities across North America.

The Role

As the Marketing Manager, you’ll take a hands-on approach to developing and executing marketing strategies that drive revenue growth and customer acquisition. Working closely with the VP of Marketing and the Content Manager, you’ll lead integrated campaigns, create impactful content, and collaborate with sales and business development teams to deliver highly qualified leads. This hybrid role, based in Montreal, offers the flexibility to work remotely on Mondays and Fridays, with office days from Tuesday to Thursday. With a competitive package and equity on the table, this is a unique opportunity to thrive in a fast-paced, mission-driven environment.

The Responsibilities

• Campaign Development & Execution: Collaborate with the sales and business development teams to design and implement integrated campaigns that align with revenue goals and generate qualified leads.
• Content Creation & Dissemination: Develop and distribute compelling content across multiple channels, including email, social media, and paid advertising, ensuring maximum audience engagement.
• Agency Collaboration: Build and maintain productive relationships with external marketing agencies to ensure high-quality execution of campaigns and initiatives.
• Marketing Automation & Paid Media: Manage marketing automation workflows, optimize email campaigns, and oversee paid media efforts on platforms such as LinkedIn, Google Ads, and Meta.
• Strategic Alignment: Ensure marketing initiatives directly contribute to business objectives by closely collaborating with the sales and business development teams.
• Visual Design & Tools: At least a basic understanding of Figma and Adobe Creative Suite with an eye for design.
• Experimentation & Growth: Stay curious and proactive, experimenting with new tools and strategies to keep marketing efforts fresh and effective.

The Requirements

• 3–5 years of B2B marketing experience, preferably in SaaS or a startup environment. Experience managing agency relationships is a strong advantage.
• Familiarity with marketing automation tools, email platforms (e.g., Salesforce), and paid media platforms like LinkedIn Ads and Google Ads.
• Proven ability to create compelling written and visual content, with at least basic proficiency in tools such as Figma and Adobe Creative Suite.
• Deep understanding of how marketing drives revenue growth, with a focus on creating measurable impact.
• Strong ability to work cross-functionally with sales, business development, and external agencies.
• Exposure to the real-estate industry is ideal, but not required.
• An MBA will be highly regarded.
• Fluency in English is required; bilingual proficiency in French is a plus.

The Benefits

• Competitive Compensation: $100,000 base salary, 5% performance bonus, and equity options.
• Flexible Work Model: A hybrid setup offering in-office collaboration from Tuesday to Thursday and remote work on Mondays and Fridays.
• Growth Potential: Join a fast-scaling company at a pivotal stage, with significant opportunities for career advancement.
• Innovative Environment: Thrive in a startup culture that values experimentation, creativity, and professional development.

If you’re a versatile and results-driven marketing professional with a passion for collaboration and innovation, this is your opportunity to make a meaningful impact. Take on a key role in shaping the future of a growing company while working at the intersection of technology, real estate, and sustainability. Apply today to embark on an exciting new chapter in your career! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/

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