The Company:

A trailblazer in the field of performance marketing, this organisation excels in delivering innovative solutions to B2B and B2C clients. Their expertise lies in blending data-driven strategies with creative flair to achieve measurable results. Known for their commitment to professional growth, they provide an environment where strategic thinkers and creative innovators thrive. With a focus on staying ahead of industry trends, they foster a culture of collaboration and continuous learning.

The Role:

The Media Director will play a pivotal role in shaping and executing comprehensive media strategies that drive business growth. This position requires a visionary leader with a strong foundation in programmatic marketing and media buying. The ideal candidate will excel in leveraging trade publications and Account-Based Marketing (ABM) platforms like 6sense and Demandbase to reach target audiences effectively. By integrating data insights with innovative approaches, this role will ensure the delivery of impactful campaigns across diverse channels.

Responsibilities:

• Develop and oversee media strategies tailored to meet client objectives, focusing on programmatic marketing and ABM platforms.
• Manage media buying for trade publications, ensuring optimal placement and return on investment.
• Lead the implementation and optimisation of campaigns on platforms such as 6sense and Demandbase.
• Collaborate with cross-functional teams to align media efforts with broader marketing initiatives.
• Analyse campaign performance and provide actionable insights to drive continuous improvement.
• Stay updated on industry trends to ensure strategies remain cutting-edge and effective.
• Manage budgets, ensuring cost efficiency while achieving strategic goals.
• Build and maintain strong relationships with media partners and vendors.

Requirements:

• Proven experience in programmatic marketing and media buying, with a focus on trade publications.
• Hands-on expertise with ABM platforms, particularly 6sense and Demandbase.
• Strong analytical skills, with the ability to interpret data and optimise campaigns accordingly.
• Excellent leadership and project management abilities.
• A deep understanding of media strategy, planning, and buying, with a strong focus on B2B.
• Exceptional communication and interpersonal skills.
• A track record of success in managing budgets and achieving measurable outcomes.

Candidates eager to make an impact in a dynamic and forward-thinking organisation are encouraged to apply. This role offers the opportunity to lead transformative media initiatives and work within a collaborative environment dedicated to excellence.

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