Paid Media Specialist | Social Focus | B2B | Travel Industry | Hybrid (Toronto) | $70k - $75k + Bonus (10%)

The Company:

This travel group spans the entire globe. From humble beginnings in 1982, when it was first incorporated, the company's remarkable growth positions it as one of the world's largest suppliers of travel services and products. With over 5000 staff worldwide, their team is always growing, with some of the most talented people in the industry! This role would sit on the B2B side of their organisation, focusing on corporate travel, solutions, meetings and events. With 9 direct reports spanning across 5 regions, you will join a wider corporate marketing team consisting of 96 members around the world.

The Role:

Are you a visionary in the paid social and programmatic space, looking to create a huge impact across the USA and Canada? Step into the role of a Paid Media Specialist with this well-known global travel brand! As an integral part of their cutting-edge digital team, you'll mastermind and refine high-impact paid media strategies for their premier corporate brands. Leverage substantial global and regional budgets to maximize ROI, spearhead platform expansion into Meta, TikTok, Reddit and programmatic channels, and generate actionable insights with advanced reporting techniques. They are seeking someone with an energetic, outgoing, and collaborative personality who thrives in a dynamic environment and is passionate about pushing boundaries in digital media.

This role offers a unique chance to blend creativity with analytics in a collaborative, forward-thinking environment, propelling both your career and our global success to new heights.

Responsibilities

• Execute paid media campaigns across paid social, paid search, and programmatic channels.
• Deliver regular media planning and performance forecasting.
• Optimize campaigns through bid/keyword management, A/B testing, and channel selection.
• Manage global and regional paid media budgets, ensuring no overspend or underspend.
• Handle media spend invoicing from platforms and third-party suppliers.
• Meet hot lead targets and contribute to total paid media revenue.
• Manage advertising platforms like Google Ads, LinkedIn, Facebook Ads, Bing, and others.
• Create global account structures.
• Implement full tracking across paid media assets, feeding data into corporate reporting platforms.
• Provide monthly and campaign analyses focusing on objectives and KPIs.
• Deliver actionable insights for lead generation in collaboration with the digital marketing team.

Requirements:

• 3+ years of experience in a similar role.
• Strengths in paid social with at least exposure to SEM.
• Exposure to programmatic is nice to have.
• Relevant platform certifications are ideal (Google Ads, LinkedIn Certification, etc.).
• Comprehensive understanding of Google Analytics or other relevant reporting tools.
• High proficiency in paid media, tracking, and analytics platforms.
• Strong commercial focus with knowledge of investment, forecasting, ROI/ROAS metrics.
• Excellent communication and influencing skills, with the ability to work cross-functionally.
• Highly organized with effective time management skills.
• Degree qualification is essential.

Benefits Include:

• Generous paid time off policy
• Travel perks/discounts
• Health & Wellness Programs
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan
• Global career opportunities in a network of brands and businesses

If you’re looking for an opportunity to join a cutting-edge environment, working on some of the most exciting applications and technology in the business, don’t hesitate to put forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/

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