The Company:

A leader in health and wellness, this Toronto-based company is deeply committed to empowering individuals to achieve their best health. Their portfolio includes high-quality natural health products designed to support optimal wellbeing, and they are known for their focus on research-driven, effective formulations. With a mission to improve lives, this team is dedicated to innovation and excellence, striving to make a meaningful impact on the lives of their customers.

The Role:

The Performance Marketing Specialist will join the Brand Marketing Team and play a pivotal role in driving digital growth by executing data-driven marketing strategies. This individual will manage and optimize paid media campaigns across various channels, working to enhance the company’s online presence and engage target audiences effectively. With a strong foundation in analytics and a creative approach to problem-solving, the Performance Marketing Specialist will collaborate closely with cross-functional teams to ensure alignment with business goals. This role is ideal for someone passionate about digital marketing who enjoys a fast-paced, collaborative environment.

Responsibilities:

• Develop, manage, and optimize paid digital campaigns across multiple channels, including search, social, and display.
• Conduct A/B testing and performance analysis to improve campaign effectiveness.
• Analyze and report on KPIs, providing insights to inform strategic adjustments.
• Collaborate with internal teams to align performance marketing efforts with overall marketing objectives.
• Research market trends and competitor strategies to stay current on digital marketing best practices.
• Assist in budget planning and ensure campaigns are cost-effective and ROI-focused.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of experience in digital or performance marketing.
• Proficiency with tools like Google Ads, Facebook Ads Manager, and analytics platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Strong skills with A/B testing and optimization techniques
• Ability to juggle multiple (50+) digital ad campaigns across advertising platforms.
• Experience with SEO, SEM, and tools such as SEMrush, Marketo, Salesforce, Hubspot are a bonus.
• Excellent communication and project management skills.
• Ability to work effectively in a team-oriented, collaborative environment.

This is a unique opportunity to join a passionate team committed to making a positive difference in the health and wellness industry. If you have a drive for performance marketing and are ready to take on a rewarding challenge, apply today!

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