The Company

This dynamic, Toronto-based marketing agency specializes in creating meaningful connections through innovative digital experiences. Known for its forward-thinking approach, the agency empowers brands to reach new heights through tailored, engaging, and effective digital strategies. Their collaborative culture and emphasis on creativity attract diverse clients seeking fresh perspectives on brand storytelling and community engagement. With a dedicated team committed to the highest standards of digital marketing, the agency is a trusted partner for brands aiming to leave a lasting impact.

The Role

As a Social Media Strategist, this role is pivotal in designing and executing content that resonates with diverse audiences. You will work closely with clients and the creative team to develop social media strategies that are as data-driven as they are creative. The strategist will bring an understanding of current social trends, content formats, and audience preferences, ensuring the agency’s clients achieve optimal engagement and brand alignment. This position offers the opportunity to innovate within a collaborative environment that values insight, imagination, and impact.

Responsibilities:

• Develop comprehensive social media strategies tailored to each client’s brand and audience.
• Manage social media campaigns, from concept through to execution and analysis.
• Collaborate with the creative team to produce engaging content for various platforms.
• Monitor and interpret performance metrics, adjusting strategies as needed.
• Stay updated on social media trends, tools, and emerging best practices.
• Engage with audiences on behalf of clients, ensuring a positive and responsive brand presence.
• Conduct research to identify audience needs, preferences, and emerging topics.

Requirements:

• Proven experience as a Social Media Strategist or similar role in digital marketing.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Excellent communication and storytelling skills.
• Demonstrated ability to think both creatively and analytically.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Experience working in a fast-paced agency setting is a plus.
• Agency or experience working within the CPG space is a big plus.
• Bachelor’s degree in Marketing, Communications, or a related field.

If you're a social media enthusiast with a knack for strategic thinking and a passion for creating impactful digital experiences, this opportunity is tailored for you. Join a team that values creativity and innovation in shaping the future of digital engagement. Apply today to help brands reach new levels of social success.

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