VP of Marketing, North America | B2B | Travel Brand | In-office (Philadelphia or New York) | $135,000 + Bonus + Benefits

The Company

This client is a major player in the corporate travel industry, offering comprehensive travel management solutions to medium and large enterprises. They have a presence in nearly 100 countries, with headquarters spanning major global cities. This organization is backed by a well-established travel group, allowing them to leverage both local insights and international resources to deliver tailored travel experiences. Their commitment to excellence has been recognized with multiple awards over the years.

The Role

The VP of Marketing for the Americas will be responsible for leading and shaping the marketing strategy across the US and Canada. Reporting to the regional president and collaborating with the global brand team, this leader will drive initiatives that elevate brand positioning, customer acquisition, and retention. The role requires a marketing expert with a solid background in B2B and digital marketing, who can strategize, lead teams, and align marketing efforts with the company’s objectives. Experience in funnel marketing, lead generation, and go-to-market planning is essential, with additional value placed on experience within the travel sector.

Responsibilities

• Translate high-level brand objectives into targeted go-to-market plans that support customer acquisition, growth, and profitability.
• Ensure strong brand positioning and consistency, working closely with PR and media partners to build visibility in the market.
• Represent the brand at key industry events, enhancing presence and fostering client engagement.
• Create and execute marketing campaigns to support the sales funnel, focusing on lead generation and conversion.
• Oversee digital marketing strategies, including paid programs, customer engagement, and lead nurturing.
• Drive retention through customer communication plans and engagement strategies that focus on satisfaction and loyalty.
• Lead the development of customer-centric campaigns, designed to support upsell opportunities and increase revenue.
• Set performance metrics, monitor results, and maintain a high standard of excellence within the marketing function.
• Develop an annual marketing budget with quarterly reforecasting to align resources with strategic objectives.
• Conduct customer segmentation and analysis to inform targeted campaigns and enhance customer understanding.

Requirements

• Extensive B2B marketing experience, with a focus on funnel-driven strategies and digital platforms.
• Proven success managing marketing initiatives for the US market, with a solid understanding of go-to-market and lead generation strategies.
• Strong leadership skills with experience managing teams and collaborating with cross-functional stakeholders.
• At least 3-5 years in a senior marketing role, ideally with experience in a well-known brand.
• Analytical skills to drive data-informed decisions and optimize ROI.
• Familiarity with the travel industry or exposure to a related field is advantageous.

Benefits

• Flexible hybrid work model combining in-office and remote options.
• Exclusive travel discounts and perks.
• Comprehensive health and wellness programs, including medical, dental, vision, and specialized care options.
• Generous paid time off policy, including vacation, sick days, personal days, volunteer day, and cultural observance day.
• Employee recognition programs with opportunities to attend national and international award events.
• Financial wellness programs, including 401(k) with company match.
• Tuition reimbursement and ongoing learning opportunities.
• Potential for global career advancement within a network of respected brands.

This is a unique opportunity for an experienced marketing leader to join a forward-thinking organization with global reach. If you are passionate about B2B marketing, digital strategy, and leadership, and have a track record of driving growth in the US market, this role may be the perfect fit. Join a company that values its people, offers exceptional career development opportunities, and fosters a dynamic, supportive work environment. Apply now to advance your marketing career in an influential leadership role. To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/